When it comes to printing large-format graphics, signage, banners, and other marketing materials, businesses often assume they need to work directly with a printer. However, working with a print broker can offer significant advantages that make the entire process easier, more cost-effective, and more efficient.

Let’s break down the differences between a printer and a print broker, and why a broker is the smarter choice for everyone.

What is a Printer?

A printer owns and operates printing equipment. They handle production in-house and typically specialize in specific types of printing, such as:
✅ Grand format printing (billboards, building wraps)
✅ Large format printing (banners, posters, trade show graphics)
✅ Offset or digital printing (brochures, flyers, business cards)

Printers have fixed capabilities based on their equipment, meaning they may have limitations on materials, sizes, or specialty finishes.

What is a Print Broker?

A print broker is a consultant and sourcing expert who connects clients with the best printers for each project. Instead of being limited to one shop’s equipment, a broker works with a network of vendors to ensure the best quality, price, and turnaround time for every job.

Why Working with a Print Broker is the Best Choice for Everyone

✅ The Best Printer for Every Job
No single printer can do everything. A print broker has access to multiple vendors, meaning you always get the best materials, finishes, and specialty services available—without having to shop around yourself.

✅ Cost Savings Without Compromising Quality
Because brokers order in bulk and have strong vendor relationships, they often secure better pricing than a single customer would get directly from a printer. Plus, they know which printers provide the best quality for the best price, so you don’t overpay for subpar results.

✅ One Point of Contact for All Printing Needs
Instead of juggling multiple printers for different projects, a broker manages everything. Whether you need vehicle wraps, building graphics, trade show displays, or promotional materials, your broker handles the logistics—saving you time and hassle.

✅ Expert Advice & Quality Control
Print brokers understand materials, color accuracy, resolution, and production techniques. They catch potential issues before printing, ensuring a flawless final product and reducing costly mistakes.

✅ Flexibility & Faster Turnarounds
Printers have production schedules that may not always align with your deadlines. A broker has multiple vendors to choose from, so if one printer is backed up, another can take on the job—keeping your project on schedule.

✅ Stress-Free Printing for Any Business
Whether you’re a small business, marketing agency, corporation, or event planner, a print broker makes the process effortless. You get expert guidance, top-quality printing, and better pricing—all without having to manage the details yourself.

Work Smarter with a Print Broker

Rather than being limited by a single printer’s capabilities, working with a print broker gives you access to the best resources in the industry. At Step and Repeat Depot, we specialize in grand format printing solutions, ensuring you get high-quality prints, competitive pricing, and stress-free service.

Need a reliable printing partner? Contact us today!